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Feature Article #1

Enterprise Social Media Measurement and Analysis

I receive plenty of feedback from peers in the social media space about “reporting and analysis” of the metrics behind online conversations. How do you measure buzz, authority, perspective, bias, trending, cost? All of the above? A mixture of it all?
Regardless of what you measure, with social media the latest information is the most relevant. […]

Barry Hurd | May 14th, 2008 | Continued

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Feature Article #2

Seattle SEO - Search Engine Optimization - is it worth it?

So many companies are trying to get on top of Google for different keywords, and I have often pondered the great question of “is it worth it?” All too many companies want to define themselves by phrases such as “Seattle SEO” or “Seattle Search Engine Optimization” but the truth of the matter is […]

Barry Hurd | May 12th, 2008 | Continued

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Feature Article #3

Social Media Measurement and Brand Control

If you don’t know what social media and social networking is, stop here and read this.
If you are asking yourself, What is social media measurement? Read on.
Social Media Measurement usually refers to tracking online communications and networking patterns that occur on blogs, podcasts, videos, social communities, and the various commentary that exchanges between them. Many […]

Barry Hurd | May 12th, 2008 | Continued

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Feature Article #4

123 Learning - Social Media vs. Social Networking

What is the difference between social media and social networking?
While both of these things are definitely “social”, there is actually a huge difference in the two.
You can have social media without social networking, but today’s world you can’t have social networking without social media!
Social media is a technology type, one where the media is designed […]

Barry Hurd | May 9th, 2008 | Continued

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Feature Article #5

123 Guide to Online Social Networking

One of the fundamental aspects of social media is that it crosses many different technologies and methods of reaching people. You may have a blog, but that blog may be commented on through a conversation on Linkedin, and through Linkedin you may find that a professional network is going to gather at a local conference. […]

Barry Hurd | May 6th, 2008 | Continued

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Other Recent Articles

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MIT Forum Event - The Business of Personal and Public Data

As part of 123 Social Media’s efforts to help educate business professionals on certain topics, I try to be involved with at least a few larger events a year on specific topics. As part of that - I have been on a committee working on putting together a June 4th event for the MIT […]

5May2008 | Barry Hurd | 1 comment | Continued
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Other Smart People - Maki, a.k.a DOSH DOSH

I have no idea how old Maki is (his writing sounds young, yet his talent is extensive) or what he actually looks like (his images are always fun Anime characters), but I have been reading his Dosh Dosh blog for a long time. He is one of the most in-depth writers there are about aspects […]

2May2008 | Barry Hurd | 0 comments | Continued
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Social Media Influencer Marketing- Network or chaos effect?

Influencer Marketing is the act of targeting specific thought-leaders, critics, industry giants, celebrities, and just plain interesting personalities. Wikipedia currently has it defined as “a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the […]

1May2008 | Barry Hurd | 4 comments | Continued
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123 Weekly Training Introduction

Once a week, every week, 123 Social Media will be publishing a primary article covering steps to developing a social media strategy and steps to implement it. Each article will be in plain English, avoiding as many “techno babble” and “geek speak” phrases as possible.
All of the content will be sorted and tagged under “Weekly […]

30Apr2008 | Barry Hurd | 0 comments | Continued
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123 Guide to Google Gadgets

A lot of people think they have to create new information for social media. While original content is good, it isn’t always necessary - in fact most popular sites barely have a drop of fresh content on them. There are dozens of different sites that provide functional, useful (and fun) gadgets, ranging from Widgetbox to […]

30Apr2008 | Barry Hurd | 0 comments | Continued
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